Rose-BrookHotel AI visibility benchmark
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Rose-Brook

Hotel visibility evidence

Rose-Brook Benchmark gives hotel teams one clear benchmark for whether AI would recommend their hotel over the competitors guests also consider.

For owners, GMs, and commercial leads

Need help? Submit a support request.

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Rose-BrookHotel AI visibility benchmark
BenchmarkingEvidencePricingMethodologyTrustSign inCheck my hotel
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Methodology · current market version v1

A benchmark you can challenge, not a black-box promise

Rose-Brook captures how selected AI models answer a controlled set of hotel-choice prompts, then separates commercial preference from evidence quality. Every result is a dated sample, not a prediction of every answer a traveller may receive.

Benchmark my hotelProduct overview
1

Freeze the field

The user confirms the subject hotel and real competitors before the run.

2

Hold conditions constant

Every hotel is tested as the candidate with the same prompt pack, enabled providers and scoring version.

3

Preserve the evidence

Captured answers, provider identity, eligibility decisions and partial failures remain attached to the saved run.

Commercial preference

AI Choice Score

A 0–100 read of whether the captured answers appear ready to choose the hotel. At least three component types and 65% of the available weight are required; otherwise Rose-Brook reports insufficient evidence rather than forcing a number.

35%Strong recommendationsWhether an answer clearly recommends the hotel rather than merely mentioning it.
30%Head-to-head winsHow often the hotel wins comparable choice prompts against the confirmed field.
20%High-intent promptsPerformance where a guest is close to choosing or booking.
10%AI placementHow prominently the hotel appears when an assistant lists options.
5%Proof strengthWhether the answer contains enough support for the preference signal.

Knowledge and support

Evidence read

A separate 0–100 view of whether eligible answers recognise and describe the hotel accurately with adequate support. Preference-only prompts do not inflate this score.

22%RecognitionWhether the hotel appears in eligible discovery and visibility prompts.
24%Factual accuracyWhether captured property facts agree with the benchmark context.
18%Attribute coverageWhether relevant stay attributes and proof points are represented.
24%Evidence supportThe strength of supporting detail in the captured answer.
12%ConsistencyHow stable the evidence read is across eligible prompts.

What the models can access

Benchmark answers are captured without live web-search tools

The core benchmark calls the enabled OpenAI, Google and Anthropic provider APIs directly. It does not enable live browsing or web-search tools during those prompts. The result therefore reflects each model’s available knowledge plus the controlled prompt context at capture time. Provider behaviour can change between runs.

The separate action-plan workflow does use live web search. Its source URLs and search activity are saved so users can distinguish web evidence from benchmark model output.

Limits that matter

  • AI output is probabilistic; repeating a prompt can produce a different answer.
  • A selected prompt pack samples guest intent. It cannot represent every traveller, language or market.
  • A rank is comparable only inside the frozen field and conditions shown for that run.
  • Partial runs remain visible and identify unavailable providers or hotel evidence.
  • Scores diagnose captured recommendation evidence; they do not prove bookings or revenue impact.

Interpretation rule

Treat one run as a decision-quality snapshot. Treat movement as credible only when the hotel field, prompt pack, providers and scoring version remain comparable.

Rose-Brook

Hotel visibility evidence

Rose-Brook Benchmark gives hotel teams one clear benchmark for whether AI would recommend their hotel over the competitors guests also consider.

For owners, GMs, and commercial leads

Need help? Submit a support request.

Product

Product overviewHotel AI benchmarkingPublic benchmark evidencePricingMethodologyCheck my hotelSign in

Reassurance

SupportTrust centrePrivacyCookiesTerms